3 Ways To Boost Your Brand Awareness At A Tradeshow

Your brand is unique and your message deserves to be heard. The problem? Your prospective client or business partner hears hundreds of other brand messages every day, so your message can easily fade into the background. This is magnified at tradeshows, expos, and fairs because of the different identities present. We’ve all seen promo giveaways

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How To Create A Tagline That Packs A Punch

Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase “I’m Lovin’ It” evokes the golden arches and those who love tasty food that is convenient and easy on the pocket. In this article, we’ll address three critical questions: What is a tagline? Do

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How To Leverage The Power Of Emotional Branding

People buy emotionally, even if they don’t realize it, and then justify their decision rationally. In fact, 50% of brand experiences are based on emotions. Creating an emotional bond with consumers requires more than good marketing. Let’s dive deeper into what emotional branding is, the advantages, an example, and how to start creating this for

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The High Cost Of Not Knowing Your Target Audience

$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in your products? It sounds simple but defining your target audience is one of the most difficult, important, and overlooked aspects of your branding strategy. Here are six steps

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