Overview

Description:
Hubstaff is looking to hire a driven SEM specialist to assist the SEO & SEM team lead with strategic planning for PPC campaigns.
This person will have a very autonomous position where they are encouraged to test out different tactics and advertising channels with the end goal of driving trials to Hubstaff and its suite of products. They will fully own Google, the app store, social media, and other ad channels. They’ll be responsible for creating targeted, converting ad copy, and building landing pages and their content. They will also create and build audiences and workflows for them in HubSpot. The SEM specialist will be data-driven, eager to optimize and scale this channel.
If working in a high-paced, agile environment where you’re able to take an idea and see it through, you’ll be in good company here at Hubstaff.
What You’ll Do:
  • Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Write ad copy and build landing pages using HubSpot.
  • Track, report, and analyze website analytics, pay-per-click (PPC) initiatives, and campaigns.
  • Find look-a-like segments to our best customers and target them.
  • Manage campaign expenses while staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Conduct competitor ad analysis.
  • Build workflows in HubSpot
Requirements:
What We’re Looking for:
  • Proven experience developing the strategy and implementation of SEM tactics, including app stores.
  • 2+ years of SEM experience, preferably with 1+ years managing in-house (while agency work is fine, we’re looking for someone focused on the long-term strategy for one brand).
  • Analytical thinker.
  • Previous experience working on a B2B brand.
  • Experience with Adwords, app store ads, and social media.
Bonus:
  • Previous experience with a SaaS company
  • Experience working with Woopra, Segment, Google Analytics, WordPress, and HubSpot
  • Experience bidding on Capterra and other listing platforms
Benefits:
Why You Should Join Us:

Hubstaff
is a fast-growing startup in the time tracking and project management space that fully embraces remote work. We care about job security and provide a career path for years to come (we’ve run the company using positive cash flow from day one and are carefully growing the team and business). We are looking for someone to join our team that is as committed as we are to continue and catalyze this growth.
We offer a long-term (years, our hope is forever) full-time (40 hrs/wk) contract role. We are looking for outstanding professionals with a high level of accountability who love to have the freedom to work where they want and when they want.
We like to work smarter, not harder. At Hubstaff, one of our biggest concerns is related to work-life/family balance. As so, we also offer additional perks and bonuses to our members related to time off paid (25 days/ year), parental leave, an annual allowance to buy equipment and to invest in training/workshops relevant to you. As a fully remote company with members of over 27 different countries, we also strive to have a culturally diverse and inclusive work environment that is fun and safe for everyone. Check out here a little more about us.

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