A good job description is priceless in the hiring process. Many hiring leaders struggle to create job descriptions that attract the right candidates. What should you include in a job description to spark interest and find the perfect candidate for the job? In this article, learn from members of Duffy Group on how to write
Warby Parker, the uber-cool retailer of prescription glasses and sunglasses, had an insight: glasses are too expensive. The company used this premise to craft a story and build a brand. Disney uses storytelling successfully, too, by helping families imagine the magical moments they will create at one of its entertainment parks. Good stories evoke emotion
The difference between most areas of life and the job search process is that, in most areas of life, you know who your competition is. You can analyze the competition’s strengths, capitalize on their weaknesses, and prepare accordingly to give yourself the best chance to win. The job search process is different: you don’t know
Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to Halftime ad gave fans everywhere goosebumps. Apple Music is the new sponsor of the Super Bowl Halftime show in a new multi-year agreement with the NFL. They just gave fans an alternative way to experience this
We recently launched a social media campaign on TikTok asking users to share their stories about why they “#workitdaily.” This week, we heard from Robert Rosen, a Work It Daily member who wrote about his experiences as a professional with autism. We wanted to share Robert’s story with you to spread awareness about the unique
As difficult as the job search process may be, the lessons that you learn from it will come in handy if you ever find yourself on the job market again. Some of those lessons may actually catch you by surprise. We’ll make the job search process a little easier for you (or at least mentally
We recently asked our successful leaders what they think is the technology every executive should know how to use right now. Here are their responses… Michael Willis, Sports Business Operations Executive In finance/accounting, the Microsoft Office Timeline is a handy tool for what I do. It is easy to understand how multiple possibilities for creating
If you are a change project leader or tasked with leading and delivering big change in all or a part of your organisation, while balancing your many (read many!) day-to-day activities, you must also balance monitoring for early warning signals. What do I mean by early warning signals? As an example, any activity, new piece
In my experience as an executive resume writer, cover letters only get read about a third of the time they are sent. That being said, when one is required, or you are hoping for that added edge to get a hiring manager’s attention, there is no doubt a great cover letter can make all the
Are you struggling to get noticed by employers? Is it difficult for you to establish a connection with certain companies? If so, this live event is for you! We get it. It’s hard to be passionate about a job when you have no connection to the company. How do you show enthusiasm in your cover
