Sonic Branding: What Is It & Why Is It Important?

Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions. During the pandemic, many experienced difficult emotions of stress, isolation, boredom, and even anger. People responded by taking to their balconies, windows, and even rooftops all over the world to sing. The reaction was immediate: a happy switch

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How These Leaders Have Changed As A Result Of The Pandemic

The disruption caused by the COVID-19 pandemic spurred change across every industry. Businesses had to change, and so did workers—especially leaders, who also had to facilitate change within their organization. We recently asked our leading executives how they have changed as professionals as a result of the pandemic. Here are their responses… Jim Black, Engineering

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5 Brand Pillars That Are The Foundation Of Your Brand

Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion. Brand pillars help you define your unique characteristics and experiences, driving every consumer touchpoint to differentiate you from your competitors. Let’s review the five brand pillars and how to implement

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