How These Leaders Have Changed As A Result Of The Pandemic

The disruption caused by the COVID-19 pandemic spurred change across every industry. Businesses had to change, and so did workers—especially leaders, who also had to facilitate change within their organization. We recently asked our leading executives how they have changed as professionals as a result of the pandemic. Here are their responses… Jim Black, Engineering

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Which Companies Got Emotional Branding Right?

Creating an emotional bond with consumers requires more than good marketing. It requires understanding your audience, being authentic, building trust, connecting personally, and inspiring storytelling. Which brands do you think got emotional branding right? Listen To The Article Chipotle Goes Metaverse https://www.pcguide.com/news/is-roblox-down/ In 2021, Chipotle noticed that conversations were happening on Roblox around their brand,

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How To Create A Tagline That Packs A Punch

Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase “I’m Lovin’ It” evokes the golden arches and those who love tasty food that is convenient and easy on the pocket. In this article, we’ll address three critical questions: What is a tagline? Do

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The High Cost Of Not Knowing Your Target Audience

$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in your products? It sounds simple but defining your target audience is one of the most difficult, important, and overlooked aspects of your branding strategy. Here are six steps

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