The High Cost Of Not Knowing Your Target Audience

$37 billion is wasted in ads that fail to engage target audiences every year. Do you want to continue wasting money attracting consumers who aren’t interested in your products? It sounds simple but defining your target audience is one of the most difficult, important, and overlooked aspects of your branding strategy. Here are six steps

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Summary Sunday: Get It Right

Your job search has many components – the resume, cover letter, interviews, and the job search plan itself. It takes a lot of work to get it right! As we head into Thanksgiving week, you can feel the days getting shorter and the end of the year looming. For some, there’s pressure to job search

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